Focus On Our Inno Brandizer Methodology
Why choose Inno Brandizer? At the origin of Inno Brandizer was a simple statistic: According to a Nielsen study, more than 80% of mass consumer innovations end in failure.*…
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Generation Top Chef: the new face of gastronomy
They’re young, dynamic, creative and passionate, and they’re redefining the standards of a trade that has never had such high media coverage. Who is this new generation of chefs, equally as comfortable in the kitchen as on television sets and social media?
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Can nostalgia be a vector for innovation?
From our leisure activities to politics, not to mention food and culture, there’s not many people in today’s society who have escaped a sense of nostalgia and the increasingly heard “… it was better in the good old days”.
Read moreAnthony Feynie, Structural Designer
Logic Design: a team first and foremost. This month, we caught up with Anthony Feynie, Product Manager here at the agency.
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New borders for travel
The travelling experience is undergoing a phase of renewal and is taking on various forms, all the more so since the COVID-19 pandemic.
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Brands are facing an animal welfare revolution
Animal welfare has been around almost as long as society itself – Aristotle, Plutarch and even Thomas Aquinas wrote about the issue – and it remains a hot topic today because our relationship with animals is changing.
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NFT: The new virtual playground for brands
The three letters NFT have become an internet sensation in the last few months. And big brands have been quick to show interest, turning this virtual trend into real business opportunities.
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Jeanne Sibon, Art Director
Each month, we shine a light on a member of the #LogicTeam. Today, we present Jeanne Sibon, the Art Director of the agency.
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Renewal in the dating market : An overview of initiatives
The elderly, students and families were central to discussions around the negative impacts of the pandemic. However, there was one category that represents 20% of the population which was hardly…
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Logic Design breaks down the marketing silos through a new methodology
Logic Design is reaching a new milestone as a pioneer of innovative and collaborative methodologies with Open-Pilot®. The agency is revolutionizing its consumer approach with a new Darwinian tool and…
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Prospective Narrative – Marseille 2099
At the dawn of the 22nd century, when the natural causes of death have been eradicated through advances in medicine and science, the legislative framework for the end-of-life modalities is…
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